Building the W12 Collection

As the weather drastically changes in Seattle, I am thankful for the opportunity to share my work and be apart of a city that nurtures artists.  This collection is still in the process of being completed and I always forget that design is not only at the beginning of the process it is at the end as well.

I have been thinking alot about branding and how to accurately express who I am through my design and work.  This has been so challenging because I do not want to pigeon hole myself in to a box with limitations.  I have decided to take my time in all things so my brand grows as I grow.

I hope you enjoy an exclusive sneak peak at my upcoming collection.

Online 11/28 at www.jenniferlovena.etsy.com